Global e-commerce and marketplace accelerator Pattern has unveiled its new offering Pattern Creators. The platform allows businesses to manage their influencer marketing on one centralised platform.
New platform centralises influencer marketing
Using Pattern Creators, businesses can recruit ambassadors, approve content, manage campaigns and track revenue in one place. Typically, sourcing and managing influencer talent and content production takes hours of time and effort. Pattern hopes to make the process quicker and easier.
Pattern also provides clear insights into how an influencer’s endorsement translates into product sales. In particular, it allows brands to develop their own direct relationship with ambassadors. The parties can then use the platform to negotiate diverse commission models, utilise promo codes, and monitor affiliate links.
The brand also recruits unique creators specifically for each brand they work with, according to Merline McGregor, General Manager of Pattern Australia. Businesses can browse through an AI-powered list of ambassador prospects to identify influencers that best tell their brand’s story.
“This approach results in unique and authentic partnerships resulting in quality content production, reflecting the individual needs and identity of each brand,” McGregor said.
Businesses are increasing their use of influencer marketing
According to Pattern, an increasing number of brands are partnering with micro-influencers to promote products. For instance, 67 per cent of them looking to increase their influencer budgets from the start of 2023. Pattern noted that 36 per cent of Australians use their social networks to find information about brands and products.
“Today’s consumers have a highly tuned radar for inauthenticity. They seek genuine and credible voices. Influencers bring a level of relatability and trust that is unparalleled, making them a critical component in any modern marketing strategy. By leveraging authentic ambassador connections, brands can grow awareness and their customer base,” said McGregor.
