User Image

Amani Youssef

Amani Youssef is the CEO and leader of the creative agency So Social. Amani is passionate about helping brands be seen, heard and understood by their audience. Since opening So Social over eight years ago, Amani has made it her mission to become a leader in Australia for marketing education, branding, social media and content creation.

From the author

influencers

How SMEs can leverage influencer marketing

You can utilise influencers to provide testimonials for your SME, building your social proof and showcasing it to a larg...

Three powerful TikTok tips for professional service providers

Despite the growing popularity of TikTok, especially among the youth, only five per cent of marketers use the platform i...