The cost of living is going up in Australia, and with it, the feeling of burnout among many Australian small business owners.
According to an Australian Mums in Business Report by Mums & Co, mothers represent one-sixth of small business owners in this country. The pressure felt by these mothers on several levels including that of the cost-of-living crisis heightens the risk of parental burnout, which according to Ohio State University affects 48.5 per cent of mothers.
So, with limited resources, budget and minimal ‘womanpower’, how can female business owners avoid burnout? By following their intuition and connecting back to themselves.
What is intuition?
Intuition is a “gut feeling”. Our intuition is activated when we feel called to do something, or not do something. For example, small-business owner, Susan, had an intuitive nudge (a gut feeling) to start a small social media marketing business so she could free up time from the nine-five to spend with her family.
However, with the rise in the cost of living and the work needed to create a business, Susan is now working 12-hour days and feeling as though she is burning out. What can she do?
Connect to the L.I.G.H.T framework
The L.I.G.H.T framework has been developed to help women in business (like Susan) not only avoid burnout, but to connect back to their intuition and thrive in business.
This framework is made up of these five elements: Lean in, Illuminate, Gather, Honour, Transform.
Lean in: When Susan started her business, she connected with her intuition. “I want to start a business to spend more quality time with my family,” but she lost her way. Connection to this feeling is the key.
Action: It is time for Susan to Lean In to the reason she started her business. She can make a commitment and voice it.
Illuminate: Taking actionable steps towards that intuitive nudge. Doing the work to create a family-friendly business and lifestyle free from burnout.
Action: Susan should focus only on the essential business activities. Suan would Illuminate what she must do and what she could delete or delegate.
Gather: Gathering what she already knows. Trusting herself and her knowledge (gather within) while also asking for help (gather with). It takes a village to build a business.
Action: Susan can take stock of what she already knows and who is around to help her step towards that intuitive nudge she had of spending more quality time with family. Is it outsourcing tasks to someone or trusting new ideas that will open up more space and time?
Honour the journey: Giving time for her intuitive nudge to come to life. Connect with herself and know that what she intuitively wants in life and business is accessible to her. This is the hardest part of avoiding burnout because it requires just being – not doing.
Action: Susan can engage in morning rituals. Give herself space away from the business. Honouring the current phase she is in right now.
Transform to the light: Welcoming in this new way of business. This is when everything falls into place and she starts to see her family more.
Action: Susan has boundaries set to help her navigate business growth and quality family time, like sitting to eat at the dinner table rather than packing lunches and answering emails at the same time.
Intuition is the best way to beat burnout. When women in business connect with the L.I.G.H.T framework, it opens up those intuitive instincts we all naturally have.
Our intuition knows how to avoid burnout, we just need to give ourselves the space to listen to it.
