In recognition of NAIDOC Week which celebrates the history, culture and achievements of Aboriginal and Torres Strait Islander peoples, Pinterest has created a dedicated First Nations Shop that showcases the creations of Indigenous-owned businesses.
The First Nations Shop is designed to raise awareness and drive revenue to Indigenous companies while helping Pinterest users turn their interest in Indigenous products into actual support for the businesses behind the products. Some of the businesses that will be featured include Nardurna, Clothing the Gaps, Gammin Threads, Yarli Creative, Haus of Dizzy, K-Rae Designs, and Kirrikin.
The initiative is enabling Aboriginal and Torres Strait Islander creators, businesses and artists to share their stories on Pinterest. Publishers will also be leveraging Pinterest’s engaged audiences, with brands like RUSSH, Escape and POPSUGAR producing and promoting their own NAIDOC Week content exclusively on Pinterest.
The theme of NAIDOC Week 2022 is Get Up! Stand Up! Show Up!, and Pinterest creators will be showing what it means to them, whether they identify as part of the Indigenous community or they’re passionate about allyship.
“We are so excited to be featured as part of Pinterest’s First Nations store. As an Aboriginal social enterprise, it’s wonderful to see Pinterest providing a platform for collaboration, inspiration and brand exposure for Indigenous products,” Laura Thompson (Gunditjmara), founder of Clothing The Gaps, one of the featured indigenous businesses featured on Pinterest’s First Nations shop, said. “We encourage people to #BuyBlak and having a dedicated space to promote what we do to a wide audience on Pinterest is a helpful initiative.”
Melinda Petrunoff, Pinterest’s Australia and New Zealand Country Manager, stressed that Pinterest is committed to creating a positive, inclusive place on the internet, including for Indigenous communities.
“NAIDOC Week is a fantastic time to celebrate Aboriginal culture and its contribution to Australia’s diverse cultural make-up,” Petrunoff said. “We are thrilled to be able to showcase the incredible creativity of our Aboriginal community through our first-ever First Nations store.
“This is a place to not only showcase products made by Indigenous Australians, but to build brand recognition and awareness for the broader Indigenous business community,” Petrunoff added. “Pinterest is the place where Australians come for inspiration, and we know Pinners will love discovering offerings from some of the best Indigenous creators and businesses.”