Cold brew nitro tea producer East Forged has secured $1.5 million from Vietnam’s agribusiness TTC AgriS to expand its products globally.
The fundraising round, spearheaded by Global Mind Agriculture Australia (GMAA), TTC AgriS’ venture capital arm, can assist in enhancing East Forged’s production capacities and expand into important Asian markets such as Japan and South Korea.
The company also intends to expand into luxury retail stores, boutique cafes, and online platforms that cater to consumers looking for high-quality, health-conscious products.
“This investment will enable us to scale our operations and reach new markets while staying true to our core mission of offering consumers a healthy, premium tea experience,” said Tania Stacey, co-founder of East Forged.
“The craft tea movement is gaining momentum globally, and we’re thrilled to be at the forefront of that change.”
First launched in 2020 by Kym Cooper and Tania Stacey, East Forged offers iced cold brew tea with no added sugars, colours, or artificial flavours.
The ready-to-drink cold brew tea is available throughout Australia at Harris Farm, some IGAs, and WHSmith locations.
According to the business, the addition of nitrogen infusion at the canning stage distinguishes East Forged from competitors in the market since nitrogen adds “unique creaminess and luxurious mouthfeel to the tea, providing a sensory experience that is rare in the iced tea market.”
This story first appeared in our sister publication Inside FMCG
