Australian beverage maker Bae Juice is accelerating its expansion in the US market by launching its Korean pear juice across 160 retailers in New York.
The launch, in collaboration with Gold Coast Distributors, lays the groundwork for the brand’s future expansion into other states and its goal of reaching more than 1000 outlets by the end of the year.
According to Bae Juice, the product is made entirely from Korean pear and can help to alleviate hangover symptoms.
“From our humble beginnings in Seoul to our expansion into global markets, we’ve always believed in the power of authenticity and innovation,” co-founder Liam Gostencnik said. “At Bae Juice, we’re not just selling a product – we’re sharing a lifestyle. And that’s what sets us apart in an increasingly crowded market.”
Founded by Sumin Do and her partner Tim O’Sullivan alongside Gostencnik, Bae Juice is currently stocked in more than 4000 stores in Australia including BSW, Dan Murphys, Woolworths and IGA. The brand also plans to enter Asia.
This story first appeared on our sister publication Inside FMCG
