The founder of the Yiros Shop, Nick Mitrossilis, has reached a major milestone. Mitrossilis, who featured in an ISB Q&A earlier this year, has announced the opening of his fast-food chain’s first franchisee store.
Atul Sakhiya will open the very first franchised outlet at Jindalee, south-west of the Brisbane CBD and with The University of Queensland, Pinjarra Hills Campus a neighbour.
The Yiros Shop’s first franchisee said he is excited to be part of the network and is looking forward to growing his business.
“It’s been a while since we started discussions so I am looking forward to getting the new location up and running and providing the best Greek takeaway and casual dining food to the people of Jindalee and surrounding suburbs such as Mount Ommaney, Middle Park and Westlake,” Atul said.
Atul’s new business will join the existing seven company-owned outlets in the Greek street-food chain.
It’s a Brisbane brand that will soon unveil a brand new store in Burleigh Heads.
When the Gold Coast site opens its doors at the beginning of November it will also offer customers a more diverse menu. Customers will be able to enjoy Greek-style breakfast choices, coffee and local beers on tap with lunch and dinner.
Nick Mitrossilis launched the business in 2015, and since then has remained focus on expanding his mini-empire in the Brisbane and east coast region. In time opportunities will be available interstate.
James Young, head of franchise sales and development at consultancy firm DC Strategy, is helping The Yiros Shop recruit franchisees.
“It’s been awesome to see this new franchise brand grow and expand, even during a global pandemic,” Young said. “They’ve proven that their business model is resilient and that they are able to adapt and innovate during the most trying times.”
This story first appeared on our sister publication Internet Retailing