World boxing champion Danny Green, who also co-founded the UBX franchise, is backing the Cyber Wardens campaign.
Cyber Wardens is a Council of Small Business Organisations Australia (COSBOA) initiative to tackle cyber crime.
The Australian government-funded program is a free online course designed to help small businesses build their cyber safety capabilities.
Green features in a series of videos and promotional materials highlighting the parallels between physical defences in boxing and digital defences in business.
“In boxing, staying one step ahead of your opponent is crucial,” he said. “The same applies to protecting your business and customers. I’m proud to be part of this initiative to help small businesses stay secure in the digital world.”
The course delivers practical tips and strategies for small business owners to enhance their cyber security.
Safeguarding small businesses against cyber crime
“The Cyber Wardens program is a great initiative for small business owners like the franchisees of UBX,” he said. “It provides them with a simple, easy to understand resource to better safeguard their businesses in an increasingly digital world.
“By integrating this cybersecurity training into their operations, our franchisees are not only protecting themselves from cyberthreats, but also ensuring the privacy and trust of our members.”
COSBOA CEO Luke Achterstraat said the association was thrilled to have Danny Green and UBX on board for the important campaign.
“Danny and UBX’s commitment to cyber security sets a powerful example for small businesses everywhere,” he said.
Cyber Wardens is a national initiative of the Council of Small Business Organisations of Australia (COSBOA), supported by the Australian Government and an industry alliance led by Telstra, CommBank and the Australian Cyber Security Centre, to help protect Australia’s 2.5 million small businesses from online threats.
This story originally appeared in our sister publication, Franchise Executives.
