Branding - Page 2 of 19

keeping the business afloat

The five keys to keeping your small business afloat

When a small business takes some time upfront to get organised, it can dramatically improve its outcomes in the long term.

Q&A: The coffee that’s changing the world for the better

“The beauty of Change Coffee lies in its simplicity – if you want to make a difference and help fight poverty, it’s as easy as having a cup of cof…

The path best travelled

Building a brand is more than the name on your packaging or website – it’s a collection of all the elements that you project into the world.


What’s your purpose?

When brands get it right, purpose is a great driving force for building brand loyalty with your external and internal audiences.

How small businesses can create quality content on a limited budget

The best practices that small businesses can follow to create quality content that speaks to their brand and ethos, without breaking the bank.

Q&A: (Coco)nuts about healthy hydration

A coconut water entrepeneur shares how she adressed the lack of functionality in a category against which the supplement and powder market was booming…

Brand loyalty

Getting to grips with change

Trying to keep up with ever-evolving customer expectations is often like a game of cat and mouse – when it’s almost within your grasp, it can elud…

Q&A: Painting a brighter future

A family have made the most of a decade’s experience in the decotrative paint industry to launch their own home decor business.

Halloween marketing tactics to “boo”st sales

Halloween has been growing in Australia every year and sales to date this year sales are up by almost 50 per cent on this time last year.

Building your brand through content creation – Part 2

What’s the point of spending time on content if you don’t tell anyone about it? Start gently – as you get confident in your writing spread the net…

Keeping your cool when competitors bring the heat

It’s important to have a clear vision of your business so you can avoid buckling under pressure when competitors try to muscle in.

Q&A: A graphic example of a start-up journey

How a former paralegal went out on her own and grew her wedding stationery start-up into fully fledged graphic design business.


Label preferences of consumers revealed

Recent research reveals what artisan food and beverage producers need to consider with regards to the label of the products.

Building your brand through content creation – Part 1

The essential steps to mastering the art of creating the type of content that really grabs your audience’s attention and builds your brand.

Q&A: Ringing in a change of career a winning move for jewellery designer

“About year five when we started showing at Jewellery shows and signed on our first retailers is when I finally realised I didn’t have any doubts left…

The underbelly of LinkedIn: how to protect your personal brand

With over 645 million global members, 10 million of whom are in Australia, LinkedIn is a must-have for networking, sales, marketing and branding.


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