Branding - Page 2 of 18

uniform

Why a uniform refresh is vital to help your brand stand out

The uniform is an often overlooked but important element in ensuring the consistency and clarity of your brand’s identify.

public relations

How public relations can grow your SME

Public relations is more believable and effective than advertising because it strives to build authenticity and trust in your brand.

influence

How to build a brand out of your influence

An entrepreneur couple share their tips as to how small-business owners can make use of their influence in building and growing their businesses.

Three tips for a successful 2019/20 financial year

Planning, automation of mundane tasks and a targeted marketing and branding strategy are key to growth in the new financial year.

Creating a standout personal brand

Your personal brand should be the intersect of how you perceives yourself, how you are perceived by others, and how you aspire to be perceived.

brand Australia

Why leveraging “brand Australia” is key to driving an export strategy

”Australian Made” transcends how and where our products are made – when customers buy ”Australian Made” they are buying our core values.

Q&A: Dynamic duo the apples of the Sydneys hospitality scene’s eye

The founders of a successful hospitality business share their insights into building a unique brand and a great team.

Should your employees wear branded workwear?

Employees wearing uniformly-designed, branded workwear can help boost staff efficiency and your company’s public image.

Great Eggspectations

A 2010 Cambridge Univerity study revealed that pastured free-range eggs have twice as much Omega-3, three times as much Vitamin E and six times more V…

craft beer, brewery

How hard is it to set up a craft beer business in Australia?

The craft beer business may be lucrative, but it is also highly competitive and can be hard for one to stand out in the market.

Five things I learnt when rebranding my tech business

Rebranding is not just changing the brand name or logo, but aligning it to better reflect your business’s core values and purpose.

brand loyalty

Four principles of building brand loyalty for your start-up

The key to brand loyalty is making your brand easy to buy by solving a value problem and communicating in a way that resonates with customers.

David hook Gioliath

How a David company can find and hook the Goliath companies

A Goliath business can offer small businesses credibility and brand recognition while small business in return can offer potential new markets to expl…

Sports-tech platform takes out Start-Up of the Year award

Sportility is levelling the playing field in sports sponsorship by connecting brands to amateur teams, granting them access to affordable, professiona…

Six steps to successfully target any audience in 2019

How any business can successfully reach an audience despite the many changes in the marketing environment.

trademark, business name

Business name or trademark – what’s the difference?

In some ways, a business name and a trademark can be the same thing, but regulations in Australia distinguishes one from the other.

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