Ben Hirons
Ben Hirons is the founder of Due North, a digital marketing company that partners with tech, industrial and personal services enterprises to build sustainable growth. Due North helps its clients attract more customers, delivers better customer experiences and develops longer customer relationships, year after year. With a background in engineering, Ben's core business skills are analytics and the development of marketing and sales architecture required to drive long-term growth. Working collaboratively with business owners, Ben optimises what’s working, implements marketing strategies and sales processes, and provides the resources to drive revenue at a lower cost.
From the author
Why perfectionism is hindering your marketing success
Start with good, improve so it's great, and improve further to ensure excellence – progress over perfection.
Apr 29, 2024
Why identifying your target market is critical for marketing success
Defining your audience will help you make more informed and strategic business decisions and plan more effective and eff...
Nov 21, 2023
The new rules of today’s digital consumer
Today's consumers have high expectations, immediate demands, are self-sufficient and want an engaging omnichannel experi...
Nov 2, 2021
A better approach to solving problems
When a potential customer is in the process of deciding who to use or purchase from, they are going to choose the busine...
Sep 16, 2021