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Ben Hirons

Ben Hirons is the founder of Due North, a digital marketing company that partners with tech, industrial and personal services enterprises to build sustainable growth. Due North helps its clients attract more customers, delivers better customer experiences and develops longer customer relationships, year after year. With a background in engineering, Ben's core business skills are analytics and the development of marketing and sales architecture required to drive long-term growth. Working collaboratively with business owners, Ben optimises what’s working, implements marketing strategies and sales processes, and provides the resources to drive revenue at a lower cost.

From the author

digital consumer

The new rules of today’s digital consumer

Today's consumers have high expectations, immediate demands, are self-sufficient and want an engaging omnichannel experi...
CX, success, personal experience

A better approach to solving problems

When a potential customer is in the process of deciding who to use or purchase from, they are going to choose the busine...