Marketing

Marketing Archives

digitisation, DXP,

How small businesses can innovate through DXP

With consumers demanding more personalised content and experiences, the brands that thrive will be those who create mean...

Small businesses sales hit six-month high in pre-Christmas rush

The rise in the Index was driven by a surge in small-business sales on the back of easing restrictions and customers sho...
incentivise, awards

How to win business awards in 2022

Don’t be overly modest with a business awards submission – you need to set out your achievements and highlight how you’v...

Indigenous fashion in focus for 2022 Fashion Week

Afterpay Australian Fashion Week's runway show will be produced, styled, modelled and staffed backstage by an all-Indige...
digital era

How to maintain a sense of community in a digital world

Even before the pandemic, websites and apps were popular for buying food and drinks, but became the only way for custome...
Google, SEO strategies, search engine optimisatiion

Top three mistakes small-business owners make with their SEO strategy

To allow your SEO to bring in customers organically, your content must be of top-quality and the web development must b...

What to do if your small business is plunged into a crisis

All messaging should be designed to assure your staff, customers, and stakeholders and emphasise calm even in the midst ...

Yarra Valley Smaller Wineries Association launches online marketplace

The new marketplace offers a selection of sparkling, white, rose and red wines from Yarra Valley Smaller Winery Associat...

Busting PR myths for small businesses

The media industry has been wrapped in misconceptions and assumptions for a long time, and how far do misconceptions go?...
CX, success, personal experience

Three ways small businesses can deliver outstanding CX as their business grows

Especially during the pandemic, , customers expectations continue to rise, putting pressure on businesses to invest in c...