Marketing

Marketing Archives

business confidence declining

Small businesses experiencing their largest decline since the pandemic

The Index's drop to 89 points in December is the largest single-month decline since April 2020, when the economy was ess...
media coverage, earned media

How to effectively pitch your small business to the media

Always ask the question, "What value can I provide to the reader?" before reaching out to the media, and lead with that ...

IMG names Australian Fashion Week’s 2024 Next Gen winners

The winners will also receive industry networking opportunities, exposure to Australian Fashion Week’s attending buyers.

Retail sales crept up in January, ABS data shows

Cafes, restaurants, and takeaway sales grew 2.5 per cent to $5.38 billion while food sales went up 1.9 per cent to $14.2...

Omnichannel experiences boosting eCommerce sales

Around $15 billion of Australian online non-food sales in 2023 interacted with physical touchpoints, alongside online ch...
craft

Crafting success at home: Strategies to boost visibility for your small business

Your craft products are the heart of your business, so make sure you highlight them prominently across digital and print...
Omni-channel POS

The trends small retailers need to take note of in 2024

Immersive or 'experiential' experiences, like DIY workshops, demonstrations, or classes can be low-cost ways to incentiv...

TikTok leading social media growth in Australia

Australians aged 16 to 64 spend an average of six hours and 14 minutes using the internet each day, and one hour and 51 ...

Gellae gives nail colour an upgrade

Serene's TikTok videos have collectively garnered over 100 million views, propelling her to reach seven figures in her f...

Why SMEs should declare 2024 ‘Year of the AI Dragon’

Whether your business is micro or medium, there will be countless occasions upon which you would benefit from an image t...