Australian tech start-up Humii has launched a new dashboard that aggregates consumer perspectives from thousands of anonymous online shoppers to deliver unbiased, end-to-end customer experience (CX) insights designed to dramatically improve the shopping experience and, ultimately, better retailers’ bottom lines.
Humii is notable for being the first retail solution to offer customer experience benchmarking across the entire industry, combining cutting-edge technology with the power of real human analysis to give retailers full end-to-end transparency across their online experience through the eyes of the customer.
Humii’s new platform is developed as a challenger solution to the Net Promoter Score (NPS), which has been derided as a one-dimensional, obscure, and obsolete benchmarking tool. In contrast, Humii promises to help decision-makers stay competitive and drive real business impact.
Humii was introduced in 2022 by Andy Evans (pictured left), Lee Ritson (pictured right), who also serves as CEO, and Mareile Osthus (pictured centre), who also serves as Chief Commercial Officer. Already it has signed a host of local clients including Super Retail Group, Strand, and Oroton.
Humii also plans to offer AI-enabled chat-like functionality alongside its new dashboard, further providing retailers with greater insights so they can come up with data-driven decisions.
“We founded Humii because we believe the NPS system is archaic and one-dimensional,” Co-Founder and CEO Lee Ritson said. “Retailers today need a modern insights and benchmarking solution to better understand the ‘why’ behind performance, remain competitive and drive real business impact. Unlike NPS, Humii takes away the guesswork, empowering decision makers to quickly and easily pinpoint problems and fnd solutions that will directly impact the bottom line. More than that, it provides the right kind of competitive insight to drive decisions that will ultimately grow revenue and market share.
“The launch of our new platform, and impending integration of AI-enabled solutions through a chat-like function, will further help retailers make sense of the hundreds of data points Humii tracks,” Ritson added. “No need for endless hours of analysis, Humii will do the work for you.”
Having solidified its footing in Australia, Humii has set its sights on international expansion with plans to offer its platform to retailers in the United Kingdom by August 2023.
“We’ve already started working with a team to bring Humii to life in the UK. As the business continues to grow, we’re looking forward to providing a better, more modern way to measure CX for global retailers,” Ritson concluded.
