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Apple, Google, LinkedIn unveil new AI tools

New AI tools from Apple, Google, and LinkedIn are set to make content creation and email communication easier.

How Yeppoonie Smoothie blends local roots with global ambitions

Jacinta Plazzer chose Facebook and Instagram to market the business, not only because so many people use them, but also ...
AI, emerging technology, investments, generative AI

How small businesses can leverage the impact of Google’s generative AI on their online visibility

Google's new search experience presents new and exciting opportunities to reach and engage with customers.

Google research finds consumers are more loyal to brands than to retailers

The study found that one in two shoppers will switch to their second-choice retailer while only one in four will switch ...

Online businesses must stop polishing the Google bus

Businesses should focus more on accelerating conversion rates seamlessly rather than obsess over ranking high on Google ...
Google, SEO strategies, search engine optimisatiion

SEO: Searching for outcomes

SEO is important because most web traffic is driven by search engines - indeed, in Australia, 95 per cent of web traffic...

Five ways an SEO audit can boost your search ranking

An SEO audit consists of a series of tests that reviews your website’s performance and tells you how well your website i...