Apple, Google, LinkedIn unveil new AI tools

AI tools

There has been a slew of new AI-powered technologies launched in the last couple of weeks that are designed to make content creation and email communication easier, among others. Let’s look at some of these innovations:

Apple Intelligence goes live

After months of going through beta tests, Apple’s highly-anticipated AI development Apple Intelligence has been made available to iOS, iPadOS, and MacOS devices via the latest software update.

Available for free across selected devices, Apple Intelligence offers a combination of on-device and server processing, unlocking new capabilities across Apple devices.

Among the features introduced with this update are writing tools such as Rewrite, and Proofread, which will help enhance users’ writing to make it more friendly, concise or professional, as well as generate summaries, key points, and even tables and lists from an article.

Photos are also enhanced by Apple Intelligence with the Clean Up tool, which removes unnecessary background objects in an image, and a tool that can create photo stories by intelligently selecting photos, videos, and music.

Apple Intelligence has also enabled a system-wide integration with ChatGPT, allowing Apple’s personal assistant software Siri to determine when to send certain complex user requests.

Apple promises new features to be made available in future updates, such as its image generation tool Image Playground and availability in more languages and more countries.

Gmail’s AI to help users write emails

Gmail has introduced an AI-powered feature that will help its users create or edit emails.

Gmail’s “Help me write” feature is designed to help users in crafting their email messages, which includes offering suggestions on how to formaliseformalize, elaborate, or shorten a message, with the help of Google’s AI platform Gemini AI.

The feature is only available on the web version of Gmail and to users who subscribe to Google One AI Premium or have the Gemini add-on their Google Workspace.

LinkedIn offers a new slew of AI tools

LinkedIn has unveiled new AI-powered tools across our recruiting and marketing products designed to help its users be more productive and prioritise doing more impactful work.

These AI-powered capabilities will be made available across LinkedIn’s different services, including Recruiter 2024, which will bring together the invaluable insights shared by LinkedIn users with generative AI in reimagining the hiring process.

LinkedIn Learning has also added its AI-powered Coaching Experience which offers AI-powered coaching, a chatbot experience that offers both real-time advice and tailored content recommendations for each individual learner.

Lastly, there is the Accelerate for Campaign Manager, which can recommend an end-to-end campaign and automatic optimizations to reach the right B2B audience with engaging creatives, which marketers can adjust and fine-tune before they launch their campaign.