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Majority of Australian brands struggle with connecting customer data
Twilio noted that 49 per cent of customers said they would trust a brand more if it disclosed how it uses customer data ...
How to be the face of your brand
By appearing in videos, you can demonstrate your expertise and knowledge about your industry or product.
The secret to SMEs who survive tough times? Strategic marketing
Strategic marketing is about taking an objective look at how these tactics align with your business, and questioning whe...
Affordable and accessible customer engagement strategies for your small business
There is no one single ingredient for a successful customer engagement plan, so it's important you really understand you...
Revenue growth for companies investing in digital customer engagement
Australian companies were able to advance their digital strategies by an average of eight years, ahead of the global ave...
How to reach your target market online
Many businesses assume they know what their customers but, in reality, what is really important to customers is too ofte...