creativity

creativity Archives

The importance of creativity and wonder for small businesses

With more content flooding into the world, standing out has never been more important.

Q&A: Visual aids that encourage kids to do everyday tasks

Second Scout products are designed using easy-to-understand pictures, meaning even non-readers can understand them.
innovation

How to stay ahead of the curve

Success in business isn’t just about the present moment, but is also about preparing for the future with foresight and d...

Culturally chic Choo-Choo Designs a chance to honour her heritage for teen entrepreneur

Kira Turner launched Choo-Choo Designs out of necessity, stymied by the lack of employment opportunities in her hometown...

Why perfectionism is hindering your marketing success

Start with good, improve so it's great, and improve further to ensure excellence – progress over perfection.
music industry

UNIFIED grant to support ideas that can potentially transform the music industry

The grant is open to individuals or groups who have ideas can benefit the local music industry while providing them the ...

Q&A: A scent for success

The sense of smell is one of our most powerful senses and directly connects to a part of our brain that evokes memories ...

Maximising your ROI: Why investing in your brand is a smart business move

A consistent brand image and messaging across all touchpoints, from websites to ads to packaging, reinforces the brand's...

Q&A: A sustainable approach to handcrafted jewellery

When feeling pressurised to downgrade materials in order to cut costs Elizabeth always come back to her values and quest...
design thinking

The importance of effective design and branding to small business

Design has the potential to translate even the most convoluted of subjects into an easy-to-follow, informative and excit...