Rebranding? It’s not just about changing a logo or tweaking your colour palette. It’s about reshaping how the world sees you, how you see yourself, and aligning that vision with where you’re heading. We’ve been on that exhilarating rollercoaster ride of rebranding, and boy, let me tell you – it was an adventure! Here are our eight tips to ensure your rebrand is a success.
- Nail down the ‘Why’ behind your rebrand
Right out of the gate, ask yourself: why are we doing this? Are we keen to tap into a new market? Do we want to shake off an outdated image? Or are we pivoting in what we do and what we offer? These objectives will be your north star and help guide the many decisions about to come your way. - Talk to the people who really matter
Do you really know your audience? I mean, REALLY know them? Dive deep. Host focus groups, sling out surveys and get chatty. Align your rebrand with what they expect, love, and crave. If budgets are tight, use social media to your advantage, polls and questions are great ways to get intel for free! - Put your business and current brand in front of the mirror
Metaphorically speaking, of course. Gauge where you’re shining and where you’re a bit lacklustre. This isn’t the time for ego. This step is all about understanding what works and what doesn’t so you can make the right decisions to propel you forward. - Craft your new vibe
Your brand isn’t just about a snazzy logo. It’s your heart, your values, your quirky personality. I’d highly recommend getting a branding designer to build a brand identity that embodies your brand. Investing in the pros will give you a platform to launch your brand. If funds are limited, a great graphic designer will also set you on the right path. - Be real (and loud) about what matters
Your audience?! They’re a savvy bunch. They want realness and brands that stand for something. Be upfront about your values. Make sure your values are relevant for both your team and your ideal customers or clients. - Watch the pennies!
Rebranding your business can be a costly experience! It’s important to do your research and set yourself a realistic budget before you start. Identify where you want to invest your money and what areas you can do yourself or postpone for later down the track. - Get your crew on board
Your team? They’re your frontline. They’re the face, voice, and energy behind your brand. This doesn’t need to cost the earth, bringing them along at every stage of the journey will help them feel a big part of it. - Stay on your toes
Think rebranding’s a one-time deal? Think again. Once you’ve thrown that glittery new brand into the wild, keep listening, watching and tweaking. The world’s ever-changing, and so should your brand.
When is a name change a must-do?
Pondering a total name switch-up? It’s big. It’s bold. But sometimes, it’s essential. Like when we went from ‘Content Copywriting’ to ‘Content Rebels’. Why? We were so much more than the name suggested and had been for some time. The name change was a must-have, and we’re already enjoying the benefits of having a name that’s more aligned with who we are and what we do.
Reaping the rewards of a rebrand
A rebrand is not just about a facelift; it’s a rebirth. For us, it was a wild, heart-pounding journey, reshaping our vision and truly embracing who we are and where we’re going. With the right strategies, insights, and a whole lot of heart (and grit!), your rebrand can be more than a change – it can be a revolution. Dive in, and let the transformation begin!
