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Sarah Spence

Sarah Spence is the Strategic Director and CEO of Content Rebels, formerly Content Copywriting. Her achievements include being honoured as Marketer of the Year at the 2023 Australian Marketing Institute (AMI) awards, one of 2023’s Top50 Small Business Leaders and internationally recognised with a prestigious Content Marketing Institute Award (US). A neurodivergent leader, Sarah’s rebellious curiosity means she refuses to do things the way they've always been done. Within three years, Sarah went from solo freelancer to growing an agency that actually cares, with a team of strategists, creators, journalists and editors working flexibly and remotely. Content Rebels’ client list includes Westpac, Afterpay, Modibodi and Koala.

From the author

rebranding

How to nail your rebrand: eight tips from someone who’s been there

Once you've launched your new brand keep listening, watching and tweaking - the world's ever-changing, and so should you...

When you realise you’re upscaling

Focus on the output and achievements of your people, rather than watching exactly how many hours they’re clocking.