Amanda Lacey is the founder and director of POPCOM, a PR and communications agency. With a passion for good story-telling, a level head and a genuine interest in business, Amanda loves to strategise and talk about growing brands. Amanda assists organisations with positioning, messaging and publicity. Her success comes from combining her practical experience growing her agency, with her network and industry knowledge. The POPCOM team, like Amanda, is known for initiative; they are motivated, diligent and passionate about getting clients the attention they deserve. Through developing appropriate strategies to create an image, control the message and ultimately grow business, POPCOM deliver.