Why your phone call answer rate matters to your bottom line

We’re all aiming to work smarter, not harder. And when it comes to generating more business, this applies even more. For businesses that heavily rely on inbound enquiries, there’s one thing you can do to get the most out of all that effort you’ve put in to get those enquiries in the first place. It’s to ensure they’re answered.

Why your phone call answer rate matters

Did you know that up to 80 per cent of callers sent to voicemail don’t leave a message? For small service-based businesses, answering the phone on time could be the deciding factor on whether your leads convert to customers. Creating that first point of contact will not only ensure the caller stops shopping around with other providers, but also provides a great first impression.

Why it matters to your bottom line

Increasing your answer rate is a sure way to increase your conversion rate from leads to customers. While the amount of leads your business receives via phone call might be the same, a higher conversion rate is going to lead to your business generating more revenue. And who doesn’t want that?

Three easy ways to increase your answer rate

Inform your callers of your business hours

Got calls coming through after you’ve clocked off for the day? One way to ensure callers are reaching you at the right time of day is by making sure your operating hours are easy to find. Uploading your business hours on your website and Google My Business profile are quick and cost-effective ways to advise your callers of the best time they can reach you. That way when it comes to after hours, callers are more inclined to call at a time that they will be sure to speak to someone.

Use a 1300 number to gain access to more advanced routing functions

Mobiles can only do so much when it comes to call forwarding. One way to gain access to a more comprehensive range of call handling features is to get a 1300 Number. Not only is it a great way to project a professional image but features like call overflow can help with increasing your answer rate. As an example, call overflow enables the call to ring through to a second answer point if the first answer point doesn’t answer in time. A common set up for this function might be to route all business calls to your mobile first, and your business partner second.

Route your business calls to a phone answering service

Call centre services are becoming a popular choice for businesses that require an extra hand when it comes to answering calls. Phone Answering is a 24/7 Australian-based service, which means your calls are guaranteed to be answered whether it’s the middle of the night, on the weekend or on a major public holiday. The service works by call centre operators following a custom script and answering calls on behalf of your business. They will then take details from the caller and either send you a message or transfer the call directly.

Need help finding the right solution for your business? Our team are here to help. Simply call us on 1300 00 1300 or get in touch to learn more about 1300 Numbers and Phone Answering.