Small business optimism on the rise

perceptions, confidence

The latest Intuit Quickbooks Back to Business research reveals that small businesses across Australia are hopeful about the future, with 81 per cent reporting a level of confidence that they will be operating at pre-pandemic levels within the next six months.

However, the report also says that one in three small businesses do not have a plan in place to ensure future success, and two in five are worried about finding enough suitable staff.

“Aussie small businesses have done it tough over the course of the pandemic, especially those in Melbourne who endured the longest lockdown in the world,” Lars Leber, Vice President and Country Manager at Intuit QuickBooks Australia, said. “We’re thrilled to see the economy starting to recover, and to hear that small businesses feel hopeful about the future.

“We’ve seen a notable shift in small businesses prioritising the health and wellbeing of their employees, showing how the pandemic has made everyone reconsider what’s most important,” Leber added. “They still need the support of the government and Aussie consumers and want to see continued vaccine uptake.”

Mandating vaccines and supporting the vaccination efforts is the number one government requirement according to Australian small businesses, with 47 per cent saying this is their top priority. Following this, was the opening of domestic and international borders (44 per cent), ongoing grants programs (30 per cent), networking opportunities (22 per cent) and training opportunities (21 per cent).

When asked what support small businesses would like to see from their local community, 55 per cent said their number one ask that the community gets vaccinated. Returning to favourite local small businesses was a close second (51 per cent). When asked about planning for future success, 58 per cent said the mental health and wellbeing of employees and work-life balance were their most important focuses.

The report also revealed that 37 per cent pivoted their business to explore new revenue streams during the pandemic, with most (85 per cent) saying these streams will continue to be an essential part of their business.

Among those who have implemented new technologies or plan to do so, the most common focuses are financial processes (43 per cent), eCommerce/marketing (41 per cent), inventory management (21 per cent), contract management (17 per cent) and human resources (15 per cent).

Accountants and bookkeepers continue to play a key role in supporting Australian small businesses, with 70 per cent saying their advisor helped them through the pandemic. One in five small businesses said their business would not have survived if it wasn’t for their accountant or bookkeeper.

Advisors will also play a key role in future business success, with more than eight in ten (84 per cent) small businesses saying their support will be crucial in getting back to pre-pandemic levels.

“With conditions starting to improve as we approach the end of the year, now is the perfect time to seek out the financial guidance small businesses need to ensure a bright future,” Leber said.