This week, we have struck a conversation with Jess Redman and Benji Dimitrioski, the entrepreneur duo behind Nature’s Farmer Sea, the brand that made waves in the health supplement market with their supplements made from fresh sea moss. The duo started Nature’s Farmer Sea with a deep commitment towards the health of the people and of the planet.
ISB: How did the idea for Nature’s Farmer Sea come about?
JR: Benji and I met working for a business and started a personal journey towards healing through natural means. Frustrated by the lack of quality health products claiming to be all-natural and effective, we were driven to create our own solution. I had cancer and Benji had a brain injury and it was a wake-up call for us, to look after our overall health by prioritising natural nutrition. After extensive research and testing of Sea Moss from around the world, we chose St Lucia in the Caribbean to source our sustainable ocean harvested Sea Moss for its rich volcanic minerals soil, vast mangroves and abundant seagrass beds, providing the perfect environment for a premium nutrients dense Sea Moss. That’s how Nature’s Farmer Sea was born.
ISB: What makes sea moss effective as a health supplement ingredient?
BD: Sea Moss is a superfood! It is a sea plant that has almost all the 102 minerals that our body needs for optimal health, making it the most nutrient-dense superfood on the planet. Being highly bioavailable, it is easy for our body to absorb because we use no synthetic ingredients, fillers, artificial flavours and it is free from dairy, gluten and GMOs. Our Sea Moss is made fresh daily and delivered on the same day, making it a very unique and potent superfood like no other.
ISB: Coming from diverse backgrounds, how have you managed to effectively transition into your roles as entrepreneurs?
JR: The key to our partnership is trust, values and transparent communication. From an early stage, we defined our roles in the business and we support each other daily to be the best versions of ourselves as business partners and leaders in the industry.
ISB: How important is it for you to ensure sustainability in all aspects of the business?
JR: The essence of Nature’s Farmer Sea products lies in their dedication to eco-friendly and sustainable practice. The first thing we decided was to make a health product available that grows in abundance. The Sea Moss plant itself is incredibly sustainable – breaking a small branch off you can replant and continue the growth cycle. The second critical decision we made was to source Sea Moss from a nutrient-dense location that is ideal for Sea Moss to grow healthy. That’s why we have chosen St. Lucia in the Caribbean, an island with mineral-rich soil, large stretches of seagrass beds, extensive mangroves forest systems and marine reserves with clean and clear water. All these components allow our sea moss to grow clean, healthy, and strong. Also, our glass jars are 100 per cent recyclable, all of our cardboard shipping boxes are Australian-made, eco-friendly, and 100 per cent recyclable, our bubble wrap contains Ecopure, an organic additive that makes polymer plastics completely biodegradable within 3-5 years, and we also use 100 per cent biodegradable starch-based loose fill material made from corn, which is completely compostable and fully dissolves in water.
ISB: What is your vision for Nature’s Farmer Sea in the next couple of years?
JR: By April 2025, we’ll be producing our sea moss gels from our own 925 sqm factory, a huge step toward making our Sea Moss Gels a household staple. My goal is to bring the benefits of sea moss to as many people as possible, helping them embrace natural ways to support their health and feel better. We are also looking forward to expanding into the U.S. market, with plans to set up a factory there by 2027, making it easier to connect with our American customers. It’s especially meaningful to us to partner with the St. Lucian government along the way, supporting the growth of their sea moss industry and contributing to sustainable practices that honor the ocean’s gifts and showcasing the incredible bio diversity St Lucia has to offer. I want Nature’s Farmer Sea to be a trusted source of natural wellness, making a genuine difference in people’s lives for years to come.
ISB: If there is one lesson you’ve learned in this business journey that other entrepreneurs should heed, what would it be?
BD: Every single situation that is presented to you on your journey is an opportunity for growth. Never stop growing. Welcome the challenges as much as the successes – you will always get your greatest lessons in challenging times, they build resilience and an unbreakable mindset if you do the work. Additionally, always be available to help those around you, by helping others through tough times you grow not only personally but as a leader – compassion, understanding and speaking truthfully is what the world needs more of. Take massive action!
