How I rebuilt my crumbling business

I built a business empire that looked wildly successful on the outside, but behind closed doors, it was crumbling. 

And when it all came crashing down, I had to face the hardest reality of all: my business wasn’t the problem – I was. I had no choice but to rebuild from the ground up, starting with myself. There was a time when I wasn’t sure if I could pay my rent. 

Fast forward, and now I’m pulling in $10K weeks consistently as a solo entrepreneur. But there was no magic formula, no overnight success, no fairy-tale rescue. What it took was a deep, sometimes brutal, rebuild after the fall. And today, I want to share with you how I went from barely covering my rent to hitting $10K weeks – and how you can, too.

1. I looked at my own role in the problem

When everything came crashing down, I had to face an uncomfortable truth: I was part of the problem. My business wasn’t a ‘failure’ because of external factors – it was because I hadn’t done the internal work.

The first step? I stopped blaming circumstances, other people, and my past. I began looking at the deeper reasons behind my self-sabotage (actually self protection).

Tip: If you’re in the middle of a business setback, take a hard look at your role in it. Blaming external factors keeps you stuck. Taking responsibility gives you the power to rebuild stronger.

2. I pushed through my fear of financial failure

I learned something valuable during that time: fear of financial failure keeps you small, but pushing through that fear propels you forward. I had to learn how to act even when I didn’t feel ready. Every time I felt like giving up, I reminded myself why I was doing this – why I was rebuilding.

Tip: If you’re facing financial hardship, don’t let it paralyze you. Move forward despite the fear. Make decisions that align with your bigger vision, not just your immediate needs.

3. I let go of what wasn’t working in my business

After my first business fell apart, I realised it wasn’t the structure that had failed – it was the foundation. I had built a business that didn’t reflect who I truly was or what I wanted. I had to get crystal clear on what kind of business – and life – I wanted to build moving forward.

This meant letting go of outdated strategies, people, and beliefs that no longer served me. It also meant embracing the discomfort of building a business that reflected my true self, not just what I thought would make me money.

Tip: Don’t be afraid to reinvent your business, even if it means letting go of things you’ve been holding onto for years. Get clear on what aligns with your values and vision and rebuild from there.

4. I took action before I felt “ready”

One of the biggest lessons I learned during my rebuild was this: you can’t wait until you feel ready to take action. I started making moves before I felt ready – whether it was raising my prices, launching a new offer, or showing up more boldly.

Tip: If you’re waiting for the perfect moment, stop. Your growth happens when you step into uncertainty.

5. I started believing in my own worth

One of the hardest parts of rebuilding was learning how to own my worth. And that didn’t just mean raising my rates – it also meant setting boundaries with clients, with myself, and with the people in my life.

When I started owning my worth, everything shifted. I began attracting clients who respected my boundaries, valued my expertise, and were willing to pay for the transformation I offered.

Tip: Look at where you might be undervaluing yourself, whether it’s in your pricing or in the boundaries you set with clients. When you raise your standards, your business rises with you.

Some last words

If you’re in the middle of a financial struggle or rebuilding after a business setback, know this: it’s not the end. It’s the beginning of something new. Rebuilding isn’t about finding a magic solution. It’s about taking ownership, acting before you feel ready, and having the resilience to keep moving forward no matter how hard it gets.

I went from struggling to cover my rent to making $10K weeks because I stopped waiting for someone to rescue me. I owned my worth, reinvented my business, and kept showing up – even when things felt impossible.

You can, too.