Australian Made Campaign Ltd is urging Australian consumers to seek out genuine Aussie products as it is set to launch the first-ever Australian Made Week on May 24.
The initiative comes as many Australian businesses have been left struggling in their operations and finances in the wake of the global COVID-19 pandemic. The campaign aims to celebrate and support local makers and growers around the country while helping spur their recovery post-COVID.
According to a recent study by Roy Morgan Research, if every household spent an additional $10 a week on Australian Made products, it would inject an extra $5 billion into the economy each year and create up to 11,000 new jobs.
Australian Made Chief Executive Ben Lazzaro said Australian Made Week was a great time to focus on the benefits of buying local.
“When you buy Australian Made, not only are you getting products made to some of the highest standards in the world, you create jobs, now and into the future, and support thousands of Australians throughout the supply chain,” Lazzaro said.
“Australian Made Week is a great opportunity to celebrate all the great things we make and grow, and commit to reassessing our shopping habits and prioritising Aussie products.”
Roy Morgan Research also noted that nine out of 10 Australians believe the country should be producing more products locally following the COVID pandemic, and that 93 per cent of Australians prefer to buy products made in Australia.
“In nearly every product category there is an Australian option, from high-end health and beauty products, to quality furniture and bedding, as well as safe children and baby care items, through to tough building and industrial materials,” Lazzaro said. “All of these and many more will take centre stage during Australian Made Week.
“Manufacturing is an essential part of our economy,” Lazzaro added. “Every Australian Made product purchased is directly supporting a sector of 900,000 people and thousands of businesses across the supply chain. One job in manufacturing produces three to four jobs in other parts of the economy.”
To mark Australian Made Week, there will be a series of local events, and advertising to promote the initiative will run on TV, radio, on billboards, in print, online and on social media.