Consumers urged to buy Aussie products ahead of Australian Made Week

Australian Made, Australian Made Week,

With Australian Made Week taking place from 6-12 June 2022, Aussie consumers are being urged to seek out and buy genuine Australian products bearing the Australian Made green-and-gold kangaroo logo in support of the country’s makers and growers, helping safeguard against access and supply issues highlighted by the pandemic.

Australian Made Week Ambassador Adam Liaw said that buying Australian Made comes with a feel-good factor of making socially, economically, and environmentally responsible purchasing decisions with far-reaching benefits.

“We are absolutely spoilt for choice in Australia as we have the best products in the world, manufactured and grown to the highest standards right here in our own backyard,” Liaw said. “COVID reminded all of us that we need to think and buy local – and move away from reliance on imported goods if we’re going to have manufacturing self-sufficiency and reliable supply chains, ensuring we can obtain products we want, when we want them.

“It’s a no-brainer to choose Australian Made when you can. When you do, everyone wins – be it through job creation, consistent supply of consumer goods, or just getting a top-quality product,” Liaw added. “To get involved in Australian Made Week, when you’re making purchases – whether it’s flowers, woks or socks – go for Australian Made or Grown and spread the word on your socials by posting about your buy with #AustralianMadeWeek.”

Australian Made Week 2022 follows on from huge success of last year’s inaugural campaign that elicited a response from more than 70 per cent of Aussies to increase their efforts to prioritise local product purchases, as noted in a recent survey. That survey also found that nearly three-quarters (74 per cent) of participants are concerned about the number of products sold in Australia that are made overseas.

Australian Made Chief Executive Ben Lazzaro said that the event is going to be a great time to draw attention to the benefits of buying local.

“The pandemic has really opened people’s eyes to the dependencies and vulnerabilities of relying on imported goods and how we can all play our part in making small changes that have a huge impact on our quality of life and our economy,” Lazzaro said. “When you buy Australian Made, you have a direct economic impact on the livelihoods of hundreds of thousands of Australians throughout the supply chain.

“Manufacturing is an essential part of our economy. Every Australian Made product purchased is directly supporting a sector of almost one million people from a hugely diverse range of backgrounds, education and skillsets,” Lazzaro added. “Australian Made Week is also a fantastic opportunity to shine a spotlight on the interesting and inspiring people behind the 4200-plus businesses that consider their Australian Made certification as a badge of honour.”