‘Flood Fightback’ initiative to benefit affected QLD and NSW businesses

As a way to help businesses in Queensland and New South Wales affected by the recent flooding to get back on their feet, Australian Made has launched the “Flood Fightback” product page, which features almost 900 businesses across flood-affected communities.

The page provides consumers with a way to support Australian Made products made by these businesses and be able to help them financially, directly through the purchase of these products

“Floods, fires, COVID-19 and lockdown restrictions, Aussie businesses have had to overcome a number of incredible challenges in the last few years,” Australian Made Campaign Chief Executive Ben Lazzaro said. “While Aussie manufacturers have demonstrated their capacity to innovate and adapt, the latest floods in QLD and NSW are a big hit to some businesses that were already hurting.

“Australians are aware of the value that buying Australian brings to the economy. Choosing locally manufactured goods and locally grown products helps support local communities and generate Aussie jobs,” Lazzaro added. “As a result, consumers are increasingly seeking out the green and gold kangaroo to help make their purchasing decisions.”

One business owner whose business was among those affected by the flood said that supporting local businesses was one way Australians could help them persevere and secure the region’s future.

“We have just been through one of the largest floods in living memory – people have lost their homes, livestock and businesses. The devastation has been heartbreaking,” Maxine Shea, founder of the family-run business Hemp Collective, said. “When you buy Australian-made, you are helping to directly support local workers, Australian families and our economy to stay strong. Australians more than ever need products they can trust are safely manufactured to a high standard which is not only good for you… it’s good for everyone. Buy Australian made and support your communities far and wide, we sure are heck need it right now!”