As part of its efforts to better serve the changing needs of Australian businesswomen, advocacy group Small Business Women Australia (SBWA) has announced that it is rebranding itself as Entrepreneurial & Small Business Women Australia (ESBWA).
In a statement, the ESBWA stated that this new identity will embody the evolution and wider scope of the organisation’s mission to not only support small-business women but also female entrepreneurs across the country.
“Entrepreneurial women are critical to the nation’s economy yet, until now, there has been no organisation to represent them,” ESBWA founder and entrepreneur, Amanda Rose, said. “ESBWA aims to win them a seat at the table and ensure they get a say on the issues and decisions that affect them.”
Founded during the height of the COVID pandemic in 2020, SBWA rose to prominence as a leading voice for Australia’s female business community, providing resources to aid businesswomen across Australia. The organisation offered a 30-week free online upskilling course that equipped many women with essential skills and strategies to help their businesses thrive.
“The rebranding to ESBWA is a testament to the success of the initiative I started three years ago,” Rose said. “More than just a change of name, this move signifies a commitment to a broader audience encompassing entrepreneurial women who are scaling their businesses and taking on larger challenges to women who are running micro operations while they work at their main jobs.”
With its new identity, ESBWA will focus more on advocacy, procurement, ESG, and legislation to protect the interests of female entrepreneurs and founders as well as small-business women. Members can still expect the same level of dedication from ESBWA while the rebranding will ensure it provides every female business owner regardless of the size of their enterprise with the support, resources, and community they need to succeed.
“While the foundation of support, education, and community will remain robust, ESBWA will introduce more advanced resources, sessions, and networking opportunities tailored to the unique needs of female entrepreneurs,” Rose explained. “This expansion aims to bridge the gap between small business ownership and larger-scale entrepreneurial endeavours.
“Our community’s growth and the expanding needs of our members made it evident that we needed to evolve,” Rose added. “Through ESBWA we hope to continue advancing the interests of these inspiring businesswomen who dream bigger, aim higher, and work hard every day to make their business a success.”
ESBWA currently has more than 12,000 members and has a dedicated team of advisors available for mentorship, networking events, and further education opportunities tailored to businesses owned and operated by women.
