New data suggests that this year’s Black Friday could become one of the biggest on record with 75 per cent of Australians curbing their shopping spend for a month before going on a Black Friday shopping splurge.
The new data from Esendex Australia found that 59 per cent of Australians are eager to hear about sales in the run up to Black Friday.
Last year, local retailers expected more than $6 billion to be spent over the Black Friday period with a range of tactics used to drive up interest and draw in shoppers. The projection this year is that spending on the sales could be even bigger, with consumers saving their money for the associated discounts as they battle the cost-of-living crisis.
Health and Wellness retailer GR8Health’s Sam Godfrey shared that both Black Friday and Cyber Monday for online retailers like themselves can be like a lighthouse in the tough economy. Godfrey explained that the year has been a struggle and getting to consumers on the ‘biggest weekend of the year’ will be absolutely critical.
“We have used personalised marketing for five years, Godfrey said. “We see a triple response rate for SMS marketing compared to email marketing. With SMS marketing we see a 3.5 to 4 per cent conversation rate which is huge for our business.”
GM of Esendex Jonathan Walsh shared that the data pool showed that Australians are seeking personalised marketing, with text and email being the two avenues of choice and is reminding businesses that getting their marketing campaign fit and ready for the spending season is critical to success.
