The move from being a city planner to starting my own small business wasn’t a decision made lightly. Starting my own business took courage and a leap of faith.
Twelve years later and skinB5 is exporting to South Korea, Hong Kong, Singapore, Philippines, China, Bahrain, and the USA, with our sights firmly set on building and exporting our brand in the APAC region. There is a huge amount of interest in Australian products overseas, particularly skincare and health supplement products.
We are proud to be Australian owned and operated. When people buy our products, they know they will get a high quality, healthy, safe product that actually works and this has been the key to our business model since day one.
My friends and associates from many different cultures, particularly Asia, China, Middle East and India have told me the same thing, they love Australian made. Australia is clean and green, Australian people and culture value quality, honesty, fairness and integrity and for me and my business these values have carried on into our own products, and how we speak and engage with international markets.
It’s also why the ”Australian Made” brand transcends how and where our products are made. When customers buy ”Australian Made”, they are also buying our core values.
With our sights firmly focused on aggressively exporting into Asia, here are my top five tips for SME’s looking to export and leverage “brand Australia”:
Judy Cheung-Wood, Founder, SkinB5