target market

target market Archives

Why identifying your target market is critical for marketing success

Defining your audience will help you make more informed and strategic business decisions and plan more effective and eff...

Do your brand values truly align with your target market?

Most businesses will have a core value or, at the very least, a vision that the owner(s) held when first starting up, th...

How businesses can define their target market

The best way to start creating customer profiles and discovering the characteristics of your high-value customers is to ...

How to reach your target market online

Many businesses assume they know what their customers but, in reality, what is really important to customers is too ofte...