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James Cashmore

Over the past 30 years, James Cashmore’s experience has primarily been working in senior sales, sales management and company executive positions in Australia, Asia and the United Kingdom. James has led large-scale projects and teams in the identification and development of new business solutions in Asia, Australia, Europe and North America. A deep understanding of the IT, telecommunication and consulting industries has been invaluable in positioning James at senior levels within complex client bases, resulting in him becoming a strategic advisor to teams looking to generate more business and grow their organisations. James is the co-founder of one of Asia Pacific’s largest and most recognised business-to-business (B2B) growth agencies, Lead Express, and currently holds the role of CEO. Having spent the last 10 years working with business big and small, James uses broad sales and management skills to guide progressive and revenue focused executives to meet their strategic growth goals.

From the author

How businesses can define their target market

The best way to start creating customer profiles and discovering the characteristics of your high-value customers is to ...

Six top tips on small-business B2B sales and marketing

B2B sales automation uses artificial intelligence and digital tools to automate those repetitive sales tasks and compile...