loyalty programs

loyalty programs Archives

Brand loyalty

More Aussies taking advantage of loyalty programs

Consumers report that connection to a brand is the most important driver of loyalty, even more so than price.

Impactful marketing strategies for any small-business budget

Tied in with a POS, a loyalty program allows you to track customer buying habits and create campaigns around those habit...
CX, success, personal experience

So, you have a loyalty program – now what?

A loyalty program only looks at the value of the people within your program whereas customer experience is the sum of ev...
scale business, founder, performance

Three tips to drive SME growth this year

By understanding the different ways SMEs can both maintain and grow customers, businesses can be more resilient in the f...

From surf to sky: How this business saves cash from earning Qantas Points

By being savvier about what they 'have' to spend on, Qantas Business Rewards members are able to bank the points to use ...

How loyalty programs help small retailers engage better with customers

When smaller retailers deliver CX that engenders loyalty - with the return business and word of mouth that goes with it,...