Professional, authentic imagery is more critical than ever for small business, especially as businesses and consumers spend more and more of their time online. However, the constant thirst for content can be demanding and expensive – but can you really take professional-looking photos and videos on your iPhone? Here are some of my favourite tips for capturing and creating images that not only connect but convert.
Angles
When shooting people, hold the phone at eye level. This creates a connection between the viewer and the subject. Above and below (unless done well) runs the risk of looking amateurish. When framing up your shot, keep your subject large and in focus in the image.
Keep it clean
Avoid objects in the background that are distracting. A pole coming out the top of a person’s head is a big no-no and will distract the viewer, decreasing their engagement with the image and their perception of the subject. It’s also better to take a great original image, rather than having to edit later!
Lighting
If you look at your subject’s face and see shadows, that’s a good indicator that the light is too harsh and your outcome won’t be great. Lighting is the most important part of taking a good photograph. Natural lighting is best, and make sure the subject has plenty of natural light on their face. However, if natural light is limited use a reflector, which is inexpensive to purchase and a worthwhile buy to take that iPhone photo to the next level.
Posing your subject
Place the subject purposefully by moving around the subject. Be direct with posing and open with communication. You need to guide, prompt and frame your subject with purpose. Your job as the photographer is to get the best out of your subject! Encourage your subject to look away and directly into the camera and shoot three images of each pose. This gives you options to see which image is the most eye-catching.
A strong focal point
Ask yourself – what is the viewer supposed to see first in the image? What story are you trying to tell? If it’s a person, make sure to frame the subject in the image with purpose with the use of strong subject placement. Apply the same principles for product photography by being purposeful with every shot.
Clashing colours
Consider branding and colours carefully. For example, if you have a darker, moody theme as part of your photograph, don’t place your subject in bright colours as it will clash with the overall theme and will affect credibility. The viewer’s eye will always follow the brightest part of the image.
Location, location, location
Consider placing your subject in a location that makes sense to the brand you are shooting the image for. A shot taken in a park for a brand that sells ski goggles doesn’t make sense and won’t convert.
Edit your work
There are many free and simple to use editing apps available. Keep the editing simple by toggling the exposure, shadows, highlights and saturation sliders. Less is always more, especially for business imagery.
