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GS1 Australia

GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. We are best known for the barcode, named by the BBC as one of "the 50 things that made the world economy". GS1 standards and services improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors. With local Member Organisations in 112 countries, 1.5 million user companies and 6 billion transactions every day, GS1 standards create a common language that supports systems and processes across the globe.

From the author

Product identifiers and risky numbers

Online marketplaces like Amazon, Alibaba, eBay, and Google Shopping have stringent requirements to ensure product authen...

Woolies tackles sustainability, transparency with the help of 2D barcodes

2D barcodes are a savvy new technology that stores a wealth of information about an item’s supply chain, from product id...
photography

Blurry photos and illegible text? How great photography can help you sell

Great product imagery can take your customers on a visual journey that shows what a product and brand is all about and t...

How Woolies is using 2D barcodes to increase sales and transparency

The same barcode that you use at your POS can also be scanned on a phone by the consumer so they can access a lot of inf...

Why do my products need trusted barcodes?

When you buy barcodes from GS1, you’re also becoming part of a membership organisation and gaining access to a genuine ...