Marketing is an essential part of building any business. However, paying for tools and software can get pricey. We have put together an overview of some of our favourite marketing tools that you can take advantage of.
Most of which are free, at least for the basic version. Let’s get started!
Google My Business
Do you rely on local business? If so, then you need to claim your Google My Business listing. By doing this, it means that you will show up in your local Google searches and won’t be edged out by the surrounding competition. You can customise your listing by adding photos, videos, updating information about your business and by encouraging customers to leave reviews.
Buffer
You know you need to be active on social media but posting regularly can be very time-consuming. That’s why the right social media scheduler can be a lifesaver! Thanks to Buffer, you can use social media to your advantage in a time effective manner. Buffer has a free plan and allows you to add three separate social media channels to your account.
MailChimp
What is one of the best things you can do for your small business? Build a solid email database. MailChimp is one of the most popular email management services available. It’s also free for up to 2000 subscribers. If you are just getting started with email marketing, this is a great option to create campaigns, tags, and perform basic audience segmentation.
Typeform
Receiving valuable customer feedback is an essential part of growing your business and improving your products or services. Typeform allows you to easily create forms, surveys and quizzes for your clients, customers and website visitors. They have a free plan, where you can receive up to 100 responses per month.
Google Trends
Have you ever tried to decide between two keyword variations for a blog post title? Google Trends is a great tool for helping you to make smarter keyword choices. This tool allows you to assess the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages and shows related keywords.
Unsplash
Have you ever spent time trying to find free imagery for your business? There are quite a few free imagery platforms you can choose from, however, a popular choice by many is Unsplash. This website offers a diverse range of free high-resolution images. You can find pictures of virtually anything here and you can filter photos by colour, orientation and style.
Canva
Let’s talk graphics. Eye-catching visuals are the foundation of social media marketing and branding for any business. There are many digital marketing tools to help you design custom visual content, and one of the most popular is Canva. This software is a free online tool that enables you to create logos, infographics, posters, social media posts, banners and flyers. The list goes on and on.
As a small business, you don’t want to spend money on tools and software that you don’t know your team will use or get value from.
By trying these free marketing tools, you can then pay to upgrade if needed.
