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Danielle Paparone

Danielle is a Marketing Coordinator that plans, develops, and implements the Marketing and Communications activities at Business Foundations. She is highly passionate towards marketing, brand communications, strategy, and content creation to build a customer-centric approach to audiences. She also monitors, reports on and evaluates the effectiveness of marketing initiatives to measure return of investment to inform future activity. Danielle has a healthy addiction for all things digital and is an enthusiastic content curator with a zeal to write anything and everything about digital and traditional marketing.

From the author


Top tips for finishing the year strongly in your small business

Changing a few bad habits can make a huge difference in the outcome of things - look at organisation, time management, r...

The best free marketing tools to enhance your business

Eye-catching visuals and a solid email database are the foundations of marketing campaigns and branding for any small b...

Social media marketing trends for 2022

Stories are a very effective way to engage with customers as people don’t want to miss out on something that has time co...
market, strategies

Powerful ways to market your business on a limited budget

Collaborating with a business related to your own industry is a great way for you to introduce your business to a whole ...

Why 2021 is the right time to start a business

The economic challenges of the pandemic have left a large gap in the market and the ideal position for a new start-up to...