Tennis star Nick Kyrgios launches Alive soft drink

Soft drink brand Alive backed by Australian tennis player Nick Kyrgios is set to hit shelves nationwide.

Each can contains one billion live probiotics, but no sugars. The drink comes in eight flavours – Blood Orange Passionfruit, Ginger, Lemonade, Orange, Lemon Lime & Bitters, Passionfruit, Pink Grapefruit and Raspberry.

“I want to make a difference in people’s health with a product that tastes great and delivers,” Kyrgios said.

“Obviously, as an athlete, I am always conscious about what goes into my body, and I now have a platform to influence the younger generations in a positive way regarding education around sugar.”

The beverage is manufactured in Melbourne and will be distributed across Australia and overseas in the coming months.

This story first appeared on our sister publication Inside FMCG