Penfolds unveils inaugural recipients of $1 million grant

Penfolds has revealed the first recipients of its inaugural Evermore Grant Program, with four projects chosen to receive a collective funding of $200,000.

The program received over 80 applications from businesses, individuals, and community organisations nationwide.

According to the Treasury Wine Estates-owned brand, the selected projects align with its mission of “going beyond”, focusing on community, culture, sustainability, and innovation.

A Fitting Connection (Victoria) receives $66,000 for initiatives focusing on recycled fabrics and empowering individuals with disabilities.

Planting Seeds Project (NSW) was awarded $50,000 for a regenerative and educational community initiative focusing on bees, birds, plants, and other pollinators.

Mobius Farms Project (South Australia) was granted $54,000 for a project aiming to enhance viticulture sustainability using grape marc as a feedstock for insect bioconversion.

Barossa Farmers Market (South Australia) was awarded $30,000 for establishing a new Kitchen Library as a hub for community connection, information, and knowledge through food preparation equipment and workshops.

In a commitment to sustainable initiatives, Penfolds pledged $1 million over the next five years to the Penfolds Evermore Grant Program, which plans to administer multiple rounds covering different regions worldwide.

“What a way to celebrate Penfolds’ 180th anniversary – awarding our first grants to recipients focused on delivering community impact, changing the landscape of their sector, and contributing to positive change in the wine industry,” Kristy Keyte, chief marketing officer of Penfolds, said. “This program is our opportunity to use our business as a force for good and continue to look to the future for our communities worldwide.”

The next grant round is set to launch in France early next year.