“Dodgy” digital marketing advice risks reputation damage, profile suspension and LinkedIn “jail” – huge networks are not a predictor of quality.
Sue Parker is the founder of DARE Group Australia. A leading LinkedIn, marketing communications and personal branding specialist, Sue helps professional service businesses and executives stand out in competitive markets and be seen as a go to authority and trusted industry expert.
Even as new technologies have made communication more interactive, there is still value in phone communication, especially for deeper conversations.
It’s easy – but dangerous – to take your foot off the marketing and employer pedal durung te good times, leaving room for vulnerabilities to develop.
Your business and personal brand needs to impress, inform and inspire action.
You don’t need to be a global juggernaut brand or a Coke, Nike, PWC, Apple to have a strong brand and business tagline.
Your business and personal moral compass will be one of your greatest brand assets to attract and repel particular clients.
Strong and enticing personal branding is vital to stand out in that ocean – especially for service businesses.
The Christmas saturation of gifts, parties, and holiday preparations can cause undue stress for SMEs, so why not unload some of them?