From the author
Podcasts – hot or not?
2021 research reveals that 5.6 million Australians (26 per cent of the population) are weekly podcast listeners, a 53 pe...
How personal brand values give small businesses a market edge
It’s not just the skills and works your business delivers that matter - it’s the values and ethics that are the edge whe...
LinkedIn News: what you need to know
The mid-year updates that LinkedIn are releasing that will impact the way small businesses interact with each other and ...
Don’t put all your marketing eggs in the LinkedIn basket
While LinkedIn is a great social network in marketing your business to prospective clients and customers, you should not...
Lessons from LinkedIn and online dating profiles
The core elements of success, mistakes, and intent of LinkedIn and online dating sites are comparable, and a good strate...
How to evaluate trustworthy LinkedIn and SEO services
"Dodgy" digital marketing advice risks reputation damage, profile suspension and LinkedIn "jail" - huge networks are not...
LinkedIn updates – what’s hot and what’s not
The more SMEs put into connecting, engaging and contributing on LinkedIn the greater the benefits - here are some strate...
What do LinkedIn members really want?
Expert insights into the type of content to post to LinkedIn that the platform's members value for depth of subject mat...
How to drive more eyeballs to your LinkedIn content
For professional businesses the #1 social media platform is undisputedly LinkedIn - Australia has 11 million+ members ha...
Bring back the power of using the phone
Even as new technologies have made communication more interactive, there is still value in phone communication, especial...