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Sue Parker

Sue Parker is the owner of DARE Group Australia. A communications, personal branding and LinkedIn specialist Sue works with national professional service businesses owners and career executives. She brings over 35 years marketing, sales and media experience and previous to DARE Group owned a media and marketing recruitment agency for 11 years. Sue understands all the challenges small businesses face and has a humorous, direct and brave approach to help her clients ‘step up and stand out’. A well-regarded TV, print and online media contributor and columnist with bold opinions and witty musings, Sue has been a valued contributor to Inside Small Business since 2018.

From the author

Don’t put all your marketing eggs in the LinkedIn basket

While LinkedIn is a great social network in marketing your business to prospective clients and customers, you should not...

Lessons from LinkedIn and online dating profiles

The core elements of success, mistakes, and intent of LinkedIn and online dating sites are comparable, and a good strate...

How to evaluate trustworthy LinkedIn and SEO services

"Dodgy" digital marketing advice risks reputation damage, profile suspension and LinkedIn "jail" - huge networks are not...

LinkedIn updates – what’s hot and what’s not

The more SMEs put into connecting, engaging and contributing on LinkedIn the greater the benefits - here are some strate...
Get real with your online presence

What do LinkedIn members really want?

Expert insights into the type of content to post to LinkedIn that the platform's members value for depth of subject mat...

How to drive more eyeballs to your LinkedIn content

For professional businesses the #1 social media platform is undisputedly LinkedIn - Australia has 11 million+ members ha...
phone, call forwarding, voice communication

Bring back the power of using the phone

Even as new technologies have made communication more interactive, there is still value in phone communication, especial...

How to tailor LinkedIn for a better user experience

Discover some overlooked tweaks and tricks to help make your LinkedIn experience better and network with people more eff...

Why you need to keep your foot on the pedal in the good times

It's easy - but dangerous - to take your foot off the marketing and employer pedal durung te good times, leaving room fo...

The strongest link

If you are a professional business, it’s a fait accompli that LinkedIn is the number one platform - in 2019 Aussie membe...