Branding
The underbelly of LinkedIn: how to protect your personal brand
With over 645 million global members, 10 million of whom are in Australia, LinkedIn is a must-have for networking, sales, marketing and branding.
Sep 11
Sue Parker is the founder of DARE Group Australia. A leading LinkedIn, marketing communications and personal branding specialist, Sue helps professional service businesses and executives stand out in competitive markets and be seen as a go to authority and trusted industry expert.
With over 645 million global members, 10 million of whom are in Australia, LinkedIn is a must-have for networking, sales, marketing and branding.
Good manners foster a mindset of care and respect that any business should have to build trust and gain a greater audience in LinkedIn.
Your business and personal brand needs to impress, inform and inspire action.
You don’t need to be a global juggernaut brand or a Coke, Nike, PWC, Apple to have a strong brand and business tagline.
Almost half of LinkedIn users access the platform several times every day so it essential to get real and review how you are showing up on the platfor…
Your business and personal moral compass will be one of your greatest brand assets to attract and repel particular clients.
Strong and enticing personal branding is vital to stand out in that ocean – especially for service businesses.
The Christmas saturation of gifts, parties, and holiday preparations can cause undue stress for SMEs, so why not unload some of them?
Qualifying sales prospects can be really tough for SMEs who grapple with sales conversations, assertiveness or are new to self-employment.
If you are in LinkedIn jail your content will be ranked at the bottom of the barrel (or off the radar), your visibility is compromised, as is your con…
