Sue Parker is the owner of DARE Group Australia. A communications, personal branding and LinkedIn specialist Sue works with national professional service businesses owners and career executives. She brings over 35 years marketing, sales and media experience and previous to DARE Group owned a media and marketing recruitment agency for 11 years. Sue understands all the challenges small businesses face and has a humorous, direct and brave approach to help her clients ‘step up and stand out’. A well-regarded TV, print and online media contributor and columnist with bold opinions and witty musings, Sue has been a valued contributor to Inside Small Business since 2018.