While LinkedIn is a great social network in marketing your business to prospective clients and customers, you should not rely on one network alone.
Sue Parker is the founder of DARE Group Australia. A leading LinkedIn, marketing communications and personal branding specialist, Sue helps professional service businesses and executives stand out in competitive markets and be seen as a go to authority and trusted industry expert.
Even as new technologies have made communication more interactive, there is still value in phone communication, especially for deeper conversations.
It’s easy – but dangerous – to take your foot off the marketing and employer pedal durung te good times, leaving room for vulnerabilities to develop.
Your business and personal brand needs to impress, inform and inspire action.
You don’t need to be a global juggernaut brand or a Coke, Nike, PWC, Apple to have a strong brand and business tagline.
Your business and personal moral compass will be one of your greatest brand assets to attract and repel particular clients.