Content
Don’t put all your marketing eggs in the LinkedIn basket
While LinkedIn is a great social network in marketing your business to prospective clients and customers, you should not rely on one network alone.
Feb 11
Sue Parker is the founder of DARE Group Australia. A leading LinkedIn, marketing communications and personal branding specialist, Sue helps professional service businesses and executives stand out in competitive markets and be seen as a go to authority and trusted industry expert.
While LinkedIn is a great social network in marketing your business to prospective clients and customers, you should not rely on one network alone.
The core elements of success, mistakes, and intent of LinkedIn and online dating sites are comparable, and a good strategy one one can work on the oth…
“Dodgy” digital marketing advice risks reputation damage, profile suspension and LinkedIn “jail” – huge networks are not a predictor of quality.
The more SMEs put into connecting, engaging and contributing on LinkedIn the greater the benefits – here are some strategies to achieve that.
Expert insights into the type of content to post to LinkedIn that the platform’s members value for depth of subject matter, opinions and learnings.
For professional businesses the #1 social media platform is undisputedly LinkedIn – Australia has 11 million+ members half of whom use the platform we…
Even as new technologies have made communication more interactive, there is still value in phone communication, especially for deeper conversations.
Discover some overlooked tweaks and tricks to help make your LinkedIn experience better and network with people more efficiently.
It’s easy – but dangerous – to take your foot off the marketing and employer pedal durung te good times, leaving room for vulnerabilities to develop.
If you are a professional business, it’s a fait accompli that LinkedIn is the number one platform – in 2019 Aussie members reached the 10-million ma…
With over 645 million global members, 10 million of whom are in Australia, LinkedIn is a must-have for networking, sales, marketing and branding.
Good manners foster a mindset of care and respect that any business should have to build trust and gain a greater audience in LinkedIn.
Your business and personal brand needs to impress, inform and inspire action.
You don’t need to be a global juggernaut brand or a Coke, Nike, PWC, Apple to have a strong brand and business tagline.
Almost half of LinkedIn users access the platform several times every day so it essential to get real and review how you are showing up on the platfor…
Your business and personal moral compass will be one of your greatest brand assets to attract and repel particular clients.