From the author
Lessons from a Cavalier pup on change and innovation
Change is uncomfortable and SMEs are often hesitant to be creative - it's about doing things differently, losing ego and...
A wake-up call to the LinkedIn hesitant
Even if you or your business do not care about using LinkedIn, potential staff and candidates feel otherwise and will lo...
Game-changing LinkedIn news and updates
The best results on LinkedIn derive from a combination of an outstanding and inspiring personal profile alongside a comm...
The Goldilocks Syndrome on LinkedIn – what, how and why
Whether using LinkedIn for business generation and branding or just a place holder, a robust presence is vital, particul...
Podcasts – hot or not?
2021 research reveals that 5.6 million Australians (26 per cent of the population) are weekly podcast listeners, a 53 pe...
How personal brand values give small businesses a market edge
It’s not just the skills and works your business delivers that matter - it’s the values and ethics that are the edge whe...
LinkedIn News: what you need to know
The mid-year updates that LinkedIn are releasing that will impact the way small businesses interact with each other and ...
Don’t put all your marketing eggs in the LinkedIn basket
While LinkedIn is a great social network in marketing your business to prospective clients and customers, you should not...
Lessons from LinkedIn and online dating profiles
The core elements of success, mistakes, and intent of LinkedIn and online dating sites are comparable, and a good strate...
How to evaluate trustworthy LinkedIn and SEO services
"Dodgy" digital marketing advice risks reputation damage, profile suspension and LinkedIn "jail" - huge networks are not...