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Sue Parker

Sue Parker - Inside Small Business


Taglines: the missing branding piece for many businesses

You don’t need to be a global juggernaut brand or a Coke, Nike, PWC, Apple to have a strong brand and business tagline.

Ryazan, Russia - May 13, 2018: Linkedin website on the display of PC, url - Linkedin.com

Don’t be a buffoon on LinkedIn

Almost half of LinkedIn users access the platform several times every day so it essential to get real and review how you are showing up on the platfor…

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Repel the wrong clients and attract the right ones

Your business and personal moral compass will be one of your greatest brand assets to attract and repel particular clients.

Sue Parker

Lifting the lid on personal branding

Strong and enticing personal branding is vital to stand out in that ocean – especially for service businesses.

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Don’t be part of Christmas saturation – be different

The Christmas saturation of gifts, parties, and holiday preparations can cause undue stress for SMEs, so why not unload some of them?


Are your sales prospects “willing, ready, and able”?

Qualifying sales prospects can be really tough for SMEs who grapple with sales conversations, assertiveness or are new to self-employment.

Ryazan, Russia - May 13, 2018: Linkedin website on the display of PC, url - Linkedin.com

How to avoid the “LinkedIn jail”

If you are in LinkedIn jail your content will be ranked at the bottom of the barrel (or off the radar), your visibility is compromised, as is your con…


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