From the author
Why you need to keep your foot on the pedal in the good times
It's easy - but dangerous - to take your foot off the marketing and employer pedal durung te good times, leaving room fo...
The strongest link
If you are a professional business, it’s a fait accompli that LinkedIn is the number one platform - in 2019 Aussie membe...
The underbelly of LinkedIn: how to protect your personal brand
With over 645 million global members, 10 million of whom are in Australia, LinkedIn is a must-have for networking, sales...
How good manners on LinkedIn build trust
Good manners foster a mindset of care and respect that any business should have to build trust and gain a greater audien...
Is your business easily contactable and trustworthy?
Your business and personal brand needs to impress, inform and inspire action.
Taglines: the missing branding piece for many businesses
You don’t need to be a global juggernaut brand or a Coke, Nike, PWC, Apple to have a strong brand and business tagline.
Don’t be a buffoon on LinkedIn
Almost half of LinkedIn users access the platform several times every day so it essential to get real and review how you...
Repel the wrong clients and attract the right ones
Your business and personal moral compass will be one of your greatest brand assets to attract and repel particular clien...
Lifting the lid on personal branding
Strong and enticing personal branding is vital to stand out in that ocean – especially for service businesses.
Don’t be part of Christmas saturation – be different
The Christmas saturation of gifts, parties, and holiday preparations can cause undue stress for SMEs, so why not unload ...