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Sue Parker

Sue Parker is the owner of DARE Group Australia. A communications, personal branding and LinkedIn specialist Sue works with national professional service businesses owners and career executives. She brings over 35 years marketing, sales and media experience and previous to DARE Group owned a media and marketing recruitment agency for 11 years. Sue understands all the challenges small businesses face and has a humorous, direct and brave approach to help her clients ‘step up and stand out’. A well-regarded TV, print and online media contributor and columnist with bold opinions and witty musings, Sue has been a valued contributor to Inside Small Business since 2018.

From the author

A wake-up call to the LinkedIn hesitant

Even if you or your business do not care about using LinkedIn, potential staff and candidates feel otherwise and will lo...

Game-changing LinkedIn news and updates

The best results on LinkedIn derive from a combination of an outstanding and inspiring personal profile alongside a comm...

The Goldilocks Syndrome on LinkedIn – what, how and why

Whether using LinkedIn for business generation and branding or just a place holder, a robust presence is vital, particul...
podcasts, podcasting

Podcasts – hot or not?

2021 research reveals that 5.6 million Australians (26 per cent of the population) are weekly podcast listeners, a 53 pe...
branding, personal brand, employer brand

How personal brand values give small businesses a market edge

It’s not just the skills and works your business delivers that matter - it’s the values and ethics that are the edge whe...

LinkedIn News: what you need to know

The mid-year updates that LinkedIn are releasing that will impact the way small businesses interact with each other and ...

Don’t put all your marketing eggs in the LinkedIn basket

While LinkedIn is a great social network in marketing your business to prospective clients and customers, you should not...

Lessons from LinkedIn and online dating profiles

The core elements of success, mistakes, and intent of LinkedIn and online dating sites are comparable, and a good strate...

How to evaluate trustworthy LinkedIn and SEO services

"Dodgy" digital marketing advice risks reputation damage, profile suspension and LinkedIn "jail" - huge networks are not...

LinkedIn updates – what’s hot and what’s not

The more SMEs put into connecting, engaging and contributing on LinkedIn the greater the benefits - here are some strate...