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Sue Parker

Sue Parker is the owner of DARE Group Australia. A communications, personal branding and LinkedIn specialist Sue works with national professional service businesses owners and career executives. She brings over 35 years marketing, sales and media experience and previous to DARE Group owned a media and marketing recruitment agency for 11 years. Sue understands all the challenges small businesses face and has a humorous, direct and brave approach to help her clients ‘step up and stand out’. A well-regarded TV, print and online media contributor and columnist with bold opinions and witty musings, Sue has been a valued contributor to Inside Small Business since 2018.

From the author

Why you need to keep your foot on the pedal in the good times

It's easy - but dangerous - to take your foot off the marketing and employer pedal durung te good times, leaving room fo...

The strongest link

If you are a professional business, it’s a fait accompli that LinkedIn is the number one platform - in 2019 Aussie membe...

The underbelly of LinkedIn: how to protect your personal brand

With over 645 million global members, 10 million of whom are in Australia, LinkedIn is a must-have for networking, sales...

How good manners on LinkedIn build trust

Good manners foster a mindset of care and respect that any business should have to build trust and gain a greater audien...

Is your business easily contactable and trustworthy?

Your business and personal brand needs to impress, inform and inspire action.
taglines, promotional materials

Taglines: the missing branding piece for many businesses

You don’t need to be a global juggernaut brand or a Coke, Nike, PWC, Apple to have a strong brand and business tagline.

Don’t be a buffoon on LinkedIn

Almost half of LinkedIn users access the platform several times every day so it essential to get real and review how you...

Repel the wrong clients and attract the right ones

Your business and personal moral compass will be one of your greatest brand assets to attract and repel particular clien...

Lifting the lid on personal branding

Strong and enticing personal branding is vital to stand out in that ocean – especially for service businesses.

Don’t be part of Christmas saturation – be different

The Christmas saturation of gifts, parties, and holiday preparations can cause undue stress for SMEs, so why not unload ...