Franziska Iseli
From the author
Top marketing trends for 2018
Just using a trending hashtag or the latest emoji is no longer enough - these three marketing trends will help you reall...
Jan 22, 2018
Perception: The driving force behind marketing trends In 2017 – Part 2
Customerisation and personalisation will shape your customers' perception around your brand so they will feel connected ...
Nov 16, 2016
Perception: The driving force behind marketing trends in 2017 – Part 1
Customerisation is one of three key marketing trends for 2017 that you can capitalise on to build better customer percep...
Nov 10, 2016
Getting workplace wellness right
Workplace wellness programs are nearly always a top down exercise, which is why they so often seem to fail – the health ...
Oct 17, 2016