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Demelza Leonard

Demelza Leonard - Inside Small Business

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Six Christmas marketing tips for your business

Research is key to any campaign – look at your results from last year’s Christmas marketing and identify what worked and what didn’t.

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Eight ways to navigate your way through a weak retail climate

Faced with cautious spending, how can retail small businesses continue to be sustainable and prepare for a positive position Christmas spending season…

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Six reasons your business should be using GIFS in its marketing

More than just being moving images people love to use in social media, GIFs can be harnessed as marketing tools that really engage your audience.

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