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Demelza Leonard

Demelza Leonard is the director of DL Social, a Perth-based marketing & social media consultancy established in 2015, that works with businesses across the country. Dedicated to seeing others succeed, Demelza uses her experience to give business owners and freelancers the tools and knowledge needed to promote their brand, business or self successfully. Using her marketing experience in events and shopping centres, Demelza has led DL Social to develop a strong portfolio across a diverse range of industries. Demelza's ability to break down jargon to simplify marketing for business owners, has seen her share her expertise with audiences and business owners through media, presentations and online webinars across Australia.

From the author

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Don’t get sucked into “shiny object syndrome”

Going back over your marketing strategy when a new update becomes the IT thing is a good way to see if this update will ...
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Why you need to give your customers social proof

When we see social proof examples on social media we are more inclined to believe that brand because others have shown t...
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How to avoid a social media hangover after the break

The post-holiday period is usually a period of social media hangover, which can badly affect previous gains in audience ...
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Three things to consider when hiring a social media manager

A good social media manager is one who can tell your brand’s story in an effective and consistent manner and help facili...
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How much is customer friction costing your business?

Business owners should ensure that the customer journey is as seamless as possible to avoid friction that can lead to a ...
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COVID-19 has forced businesses to take e-commerce seriously

The COVID-19 pandemic has forced many businesses, even the smallest ones, to establish an e-commerce presence as a means...
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How to communicate to your customers about COVID-19

How well and widely you communicate with your customers will go a long way to deciding whether you sink or swim in a cri...
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Six Christmas marketing tips for your business

Research is key to any campaign - look at your results from last year's Christmas marketing and identify what worked and...
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Eight ways to navigate your way through a weak retail climate

Faced with cautious spending, how can retail small businesses continue to be sustainable and prepare for a positive posi...
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Six reasons your business should be using GIFS in its marketing

More than just being moving images people love to use in social media, GIFs can be harnessed as marketing tools that rea...