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Bronwyn Reid

My name is Bronwyn Reid, and I am a small business enthusiast, or nut, depending on your perspective. I’m a serial small-business owner who has started three award-winning businesses from Regional Queensland, proving to myself (and others) that being a small-business owner in a regional area is actually a valid lifestyle choice.  Apart from starting and running businesses, I was a part-time university lecturer for 12 years. Now, I can combine my two main drivers – education and small business success (particularly in regional areas), through my speaking, writing, workshops, training programs, and advocacy. My specialty, and the subject of my first book, Small Company, Big Business, is the relationship between big companies and their small company suppliers. These two parties need each other, but they speak different languages. My job is to help them understand each other, and create valuable commercial relationships. I believe that without a vibrant small-business sector, Australia has no heart. It is small businesses that make communities successful. My second book ‘Small Company, Big Crisis: How To Prepare For, Respond To, And Recover From A Business Crisis’ takes on that theme – creating sustainable businesses.

From the author

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The letter that will help small businesses understand big companies

Large businesses would not usually send a letter to small-business suppliers but if they did, this is what it might be.
letter

The letter that will change how big companies see your small business

Small businesses should understand the nature of the "GAP Effect" or the space between small and large companies that is...

Dear big business: here’s what small business can teach you about adding social value

For small businesses, securing Social Value isn’t about corporate strategy—it’s about what happens in the community, eve...
Art's resonance is the holy grail of marketing, which means it is of value to the corporate client.

The nine core business skills – do you need them all?

If you evaluate the skills you really need in your business and where your skills are now, you can save a lot of wasted ...

Trust the key to bridging the communication in supply chain partnerships

If we can align our communication styles – or at least understand them – we can collaborate more effectively with our la...
contract, ATO protecting honest businesses, unfair contract terms

Unfair contracts are now officially illegal; do yours comply?

Ensuring your contracts are fair and balanced isn't just about legal compliance; it's a matter of upholding your brand's...

Governments want to buy from you, but you must do these six things first

SMEs must first understand that they may have to adjust to a whole new way of doing business when dealing with governmen...
brand loyalty

Brand perception vs reality: PwC, gas bottles, and the importance of ethics

Always live up to your brand and do what you say you will do - ethics are important for businesses of all sizes.

Floods, fires…and emojis: they are all risks to your business

For businesses keen on staying ahead, it's essential to keep adapting, learning, and most importantly, understanding the...

Micro-credentials: the solution to the “great resignation” and “quiet quitting” trend?”

Micro-credentials are flexible and customisable, allowing both employees and employers to tailor education to their care...