Baseline, a serverless-first framework designed to empower start-ups with the tools and technology needed to build and scale digital products efficiently, has introduced a six-month early access program to help start-ups expedite their business journey and bring their technological ideas from the concept stage to entry into the market.
“Through my personal experience building Devika, I have seen how hard it is to build digital products, and Baseline is here to make the process easier and faster,” Baseline Founder and Managing Director, Ken Kencevski (pictured, left), said. “By providing a robust technology framework, we empower start-ups from day one by accelerating their product build, compressing the go-to-market timeframe, mitigating technical risks, and alleviating the complexities that often stifle progress. Baseline isn’t just a framework, it’s an ecosystem aimed at enabling technology-focused founders to do more with less.
“Our mission is simple yet impactful: to lower the barriers that hinder start-up success,” Kencevski added. “By offering a technology framework from day one, we empower start-ups to focus on what they do best, [and that is] innovate. With Baseline, we’re not just building products, we’re cultivating an ecosystem where speed, scalability, and simplicity converge.”
The program has set aside $1.6 million worth of value for the start-ups, with each participant receiving $32,000 of mentorship and technical support from the Baseline team. It will also include a Baseline license and hypercare support to help start-ups get started in their business journey.
“Our mission is to enable the start-up founders of today to build technology for tomorrow,” Thomas Nixon, Technical Cofounder of Baseline (pictured, right), said. “Both Ken and I have run the gauntlet that start-up founders face. We have both seen innovative ideas stumble thanks to technical hurdles, or a simple flaw in the way a business monetises its customers. Baseline is the service that Ken and I wished we had available to us when we started out, and a beacon of hope for start-ups.”
Baseline first started as the internal framework developed and refined by Devika, an emerging technology services company, to be able to quickly scale digital product. Baseline went on to create a TypeScript cloud-native framework that has been favoured by developers and fueled by their experience in building and launching over 50 applications.
“With Baseline, start-ups can take advantage of cutting-edge technology without the complexity and cost typically associated with it,” Kencevski said. “We’re excited to empower start-ups to scale their businesses and innovate faster than ever before.”
