Brother promises productivity gains with new thermal printer

Brother claim to have eliminated the last existing obstacles of mobile platform compatibility and connectivity with their new PocketJet 7 series, an A4 portable thermal printer

Technology is finally catching up to the promise of the mobile workforce, said David Molloy, commercial sales technical specialist and mobile print specialist at Brother International Australia, talking about Brother’s new PocketJet 7 series, an A4 portable thermal printer.

Brother says PocketJet 7 series is the smallest, most advanced A4 portable thermal printer on the market, offering the ability to print full page documents anywhere from virtually any mobile device.

‘By combining smart design with in-depth knowledge of today’s evolving mobile workforce, we have eliminated the last existing obstacles of mobile platform compatibility and connectivity,’ Molloy said.

Molloy said the printers can be configured to a customer’s work environment requirements, such as mounted in a vehicle, transported to a jobsite, carried in a case, or simply stowed in a backpack.

‘Plus, there are no ink cartridges, ribbons or toners to deal with due to the range’s advanced thermal technology, resulting in a more reliable portable solution for any environment,’ Molloy added. ‘In short, with the PocketJet 7, users are now free to print anywhere and anytime.’

‘In short, with the PocketJet 7, users are now free to print anywhere and anytime.’

NSW Ambulance is Brother’s biggest client, with portable thermal printers installed in the state’s fleet of ambulances to record and print patient data on the spot, eliminating the need for handwritten notes to be deciphered and re-entered into a computer system.

According to Molloy, NSW Ambulance change the vehicles before they change the printers.

The tattoo industry is another key industry that Brother is targeting. Tattooists can print designs on thermal transfers to make temporary tattoos, rather than drawing an outline onto the client’s skin before setting about permanently inking it.

Other uses include being able to provide a quote on the spot or to capture a signature on a form.

‘This product series represents a huge step forward in productivity-enhancing portable technologies and is yet another “first-to-market” innovation for Brother,’ said Luke Howard, commercial market development manager, Brother International Australia.

‘Mobile workers and mobile enterprises, regardless of their size or industry, are sure to appreciate the PocketJet 7’s new features, versatility, and unprecedented simplicity of use,’ Howard added.

Depending on the model, prices range from $600 to $900, and the product will be sold through Brother’s network of resellers as a solution which includes accessories, installation and paper.

Tess Bennett, Editor, Internet Retailing (an Octomedia publication)