marketing plan

marketing plan Archives


Why every small business needs a marketing roadmap

A clear marketing strategy provides absolute clarity over what makes the business unique, its values, its target market,...

Five steps for a successful start-up business marketing plan

You cannot build a marketing strategy without knowing who you will market to - putting yourself in your customer’s shoes...

Why and how small businesses need to diversify their marketing strategy

Why putting all your eggs in one or two marketing baskets is a dangerous strategy, especially for a small business.