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How to find a gap in a cluttered market
If your product is an iteration of a product already in the market, make sure your messaging and content clearly highlig...
Identifying and taking advantage of a gap in the market
Creating a product or service that will fill a gap in the market requires not just knowledge of the market and research,...
How small-business owners can identify a gap in the market to grow their brand
The key to finding a niche in the market is to create a product that you are searching for - if you can’t find it, it’s ...
Four lessons learnt from starting a company during the pandemic
There are many really nice people out there willing to connect and share valuable knowledge...and it could only cost you...