market gap

market gap Archives

Identifying and taking advantage of a gap in the market

Creating a product or service that will fill a gap in the market requires not just knowledge of the market and research,...
market gap

How small-business owners can identify a gap in the market to grow their brand

The key to finding a niche in the market is to create a product that you are searching for - if you can’t find it, it’s ...
hope, thrive, growth

Four lessons learnt from starting a company during the pandemic

There are many really nice people out there willing to connect and share valuable knowledge...and it could only cost you...