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Beatrice Toh

Beatrice Toh is the founder of HeyDoodle, a portable drawing canvas with a wipeable surface that gives children a fresh surface to explore their creativity over and over. As a registered Architect with a Masters of Architecture, and mother of three, she found herself out of full-time work and had to embrace a make-or-break mission with HeyDoodle. What started as an answer to her challenges in parenthood quickly blossomed into a healthy and thriving business.

From the author

How to find a gap in a cluttered market

If your product is an iteration of a product already in the market, make sure your messaging and content clearly highlig...