The Deputy Premier and Minister for Small Business in NSW, John Barilaro, has announced a $30 million investment into the Skills for Business Fund, with a key focus going towards digital upskilling. The move cements concerns that there is a skills gap when it comes to small business owners being digitally ready.
One barrier to existing small businesses becoming digitally aware is their perception of what it actually means for their business and the implications that it will have financially. Operators are often reticent, thinking that digital means selling their products or services online, when in fact there is a full world of tools at their fingertips that could make their life easier.
For example, businesses such as fresh marketplace sellers or tradies may see embracing digital as an irrelevant option, however, they could have access to payments and affordable apps that automatically calculate stock, send customer invoices and store contact details. Embracing digital can completely transform a business to elevate the customer experience, which in turn enhances the bottom line.
Here’s a checklist of steps that small-business owners can take to make the transition.
Please note: Some applications mentioned in this article are provided by third parties. Optus is not responsible for the content or provision of third party applications.
Matthew Ball, Vice President, Optus Small & Medium Business