To stay focused on what you want to achieve, it’s important to have personal and business goals. You can use words or visuals – whatever will keep you motivated and moving forward, one day at a time.
You also need to understand that everything (everything!) happens so much more slowly in business with a baby. Do not expect too much of yourself – especially in the early days. Make sure that when you set your yearly, monthly, weekly, and daily goals and tasks, you are flexible enough to be able to change them.
There three key aspects to maintaining balance as a business owner and present parent.
Thinking about your new identity as mum and your new multiple roles, ask yourself:
Thinking about your business life, your family life and your personal needs, identify all of the tasks that you currently do more than once. Then consider:
Even great time managers struggle when they have a baby! So take heart; the best news is that you can learn to manage your time better.
Track your time
The first step is to work out what you are doing with your time. To do this, keep a log of how you spend your time for a couple of. Then review it and keep measuring it at regular intervals throughout the year.
Schedule life and business
Start a diary or calendar for you and your family – paper or electronic, whichever works for you. I recommend putting everything that you do into your calendar, including recurring commitments and one-off events – cleaning, meal planning, bills due, work appointments and tasks, kids’ parties, classes and personal appointments. Schedule the days in which you have your child in care (so that you can focus on your business), and make sure that you use this time well. In this dedicated time, train yourself to stay focused and task-oriented.
I hope that I’ve inspired you to sit down and reflect on the importance of developing and managing your business. Having focus, creating systems and managing your time are key to your success. Consider reviewing your business plan (or creating one), and ensure it fits with “why you are in business” and “what you want to achieve”.
Rachel Allan, marketing consultant and author of “When Business Meets Baby”